Press Release


Female-founded, California Based Chocolate Brand Officially Launches

ORANGE, CALIFORNIA, Dec 7, 2021 -- Born from the dream of bringing together low-carb diet enthusiasts and chocolate lovers alike with a healthy, great-tasting chocolate that also had simple ingredients, female-founded chocolate company, GOALZ, makes its debut as just that. 

Founder, Michelle Oten, comes from five generations of bakers and European chocolatiers. A low-carb diet enthusiast and chocolate lover herself, she started experimenting with making healthy, great-tasting chocolates with simple ingredients that would delight Keto dieters, those with diabetes, and any who look to limit sugar in their diets. GOALZ chocolates are the result of this experimental journey: fine chocolates that help you hit your macro goalz.

Oten shares that, “After extensive research and experimentation, we have realized that the problem of the perfect sugar-free chocolate was the sugar substitutes. After all, real fine chocolate has only been done with real sugar. Other sweeteners have different characteristics. Nobody has taken a good look at the  new rare sugar Allulose yet. It is perfect in the sense that it behaves almost same as sugar without the carbs and calories. ”

GOALZ stands out from the crowd as a sugar-free chocolate without the icky after-taste of sweeteners and/or without the traditional masking agents. This is in part due to the few ingredients that make up GOALZ’s chocolates: chocolate liquor (actual cocoa mass), cocoa butter, prebiotic fiber (inulin), allulose (a rare sugar: no carb, very low glycemic index) and nuts or coconut flakes. Of note, the allulose ingredient is what will make GOALZ a leader in the sugar-free chocolate industry, allulose is a rare sugar mainly found in figs and has a very low glycemic index with almost no calories, making it appealing to the health conscious crowd. 

Oten further expands here and mentions, “Real chocolate has mainly two simple ingredients: Cocoa and Sugar. Most candy manufacturers and sugar-free chocolate brands use fillers, masking agents, and other ingredients to make up the bulk difference from sugar and to mask the taste of sweeteners. Mainly by incorporating the new natural rare sugar (Allulose) to our chocolate formula, we have eliminated the need for any enzymes and artificial ingredients.”

Creating GOALZ took two years of formulation research that combines the art of chocolate making with finding out what’s best for low-carb dieters. GOALZ is not about chocolates that are mass-produced for profit, but about mixing carefully selected ingredients with low batch productions to bring care and love to each canister of chocolate.

The Keto Diet is difficult. Chocolate makes it easy. GOALZ makes it easier.

For those looking to try GOALZ’s various chocolate products, they are available online at Furthermore, GOALZ can be found on social media at Instagram, Facebook, YouTube, Pinterest or online at


Founded in 2018, GOALZ is a chocolate brand designed specifically for low-carb dieters. With a few simple ingredients and fresh daily production, GOALZ creates honest chocolate without the preservatives, masking agents, and artificial ingredients. Known for their use of the premium natural sugar substitute, allulose, their chocolates stand on their own without the aftertaste of other natural substitutes and without the side effects of artificial sweeteners and sugar alcohols. GOALZ is committed to transparent cocoa sources from coops in Ghana, Côte d’Ivoire, Cameroon, Indonesia, Brazil where farmers are supported and trained toward sustainable farming, socioeconomically thriving community building

Based on 2682 reviews

I love the taste. Would definitely buy again.


I love the milk chocolate. Now when I crave a sweet reat Goalz milk chocolate is what I choose. Great taste!



Love it, tastes so good.

Milk chocolate and almonds

Yummy and no bad stuff!

Finally a chocolate I can eat guilt free

I've always loved dark chocolate but a recent dietary change and 40 lb weight loss has kept me from enjoying my chocolate. Now I can indulge guilt free. This chocolate is sweetened with allulose which has many health benefits and no known side effects. On top of that you wouldn't know you weren't eating a fine premium chocolate. Well done Goalz.

Goalz Chocolate Carrying Box
J Kolts (Charleston, US)
💕my carrying tin

Great chocolate. Have tried all flavor with Pistachio being my favorite.


FINALLY, delicious, high-quality sugar-free chocolate! It’s a miracle!

4 Pack Low-Carb Mix/Match Bundle

Ordered 2 for my husband (milk choc. & milk choc/almond) and 2 for me (dk choc/coconut & dk choc/hazelnut). Was hoping to replace my hubby’s high sugar chocolate but his stash was larger than I thought so he isn’t ready to try Goalz. But it’s his loss—l opened and love them all! Creamy, not too sweet, and very satisfying. My new favorite chocolate, will definitely re-order, can’t wait to try all the flavors.

Sugar-Free Dark Chocolate with Roasted Almonds
JUDY HUMBLE (West Monroe, US)
Sugar Free Dark Chocolate with Almonds

Best sugar free chocolate. It’s great for that sweet craving while on keto. Very satisfied with this chocolate

Goalz Original Sugar-Free Chocolate - 60% Dark
Katherine Rochon (Waldoboro, US)
Delicious chocolate

I am enjoying the beautiful dark chocolate wafers from Goalz. Not only are they delicious, but they are presented in a very elegant manner.


This was my first time trying the Goalz chocolate chips, and they are so delicious. For baking I have always used another sugarless brand, which are really good. But the Goalz chips surprised me with how superior they are to the other brand, both taste wise and also that they are super small chocolate chips, great for baking.


I’m am loving these! Good ingredients and good price

Great chocolates!

Best sugar free chocolates. Love the almonds!

Very creamy, melt in the mouth & minimal aftertaste


Delicious, rich, and no aftertaste

Delicious. You’ll never taste the difference.

Allulose Chocolate Chips - Ketogenic, Dark, Sugar Free
Victoria Demerliotis (Hempstead, US)
Fantastic for keto recipies

Absolutely love these chips for all my yummy keto recipes really helps curve that craving taste delicious

Finally Allulose sweetened chocolate

So greatful to have found this chocolate! Tastes great and I'm pretty sure it's the healthiest chocolate on the market!

Amazing, tastes great and the packaging is so beautiful!

These are delicious!!

I read the reviews and figured I’d give them a shot.
What an excellent decision. As a T2D. Chocolate has been out of my life for awhile.
Welcome back, delicious and with no effect on blood sugar. Yay!!!!!

Goalz Chocolate Carrying Box
Carri (Clearfield, US)
Goals carrying box

I am very happy with purchasing the Goalz Chocolate Carrying box. I like that I can bring a couple wafers with me in my purse for the day. It is more convenient and I can even have multiple flavors.

Great Keto Alternative

Pleasantly surprised by how good these are! Keep up the great flavors